Divisional Digital Marketing Manager in Chicago, IL at Summer House Santa Monica - Lettuce Entertain You Restaurants

Date Posted: 3/23/2021

Job Snapshot

Job Description

Now Hiring! Digital Marketing Manager
Join Our Leadership Team!

Lettuce Entertain You is seeking a DIGITAL MARKETING MANAGER to oversee digital marketing strategies for several restaurants including fifteen locations, nine brands and four markets. If this sounds like a match for your skills, please apply today!
NOTE: This position is based in Chicago’s Lincoln Park neighborhood. 
  • 6+ years of experience in Digital Marketing 
  • Proficiency in Fishbowl Email/Digital Marketing, Paid Social Marketing Ads, Google Analytics, Content/Creative Design Development, and copywriting preferred
Lettuce Entertain You Restaurants (LEYE) is an independent, family-owned restaurant group based in Chicago that owns, manages and licenses more than 130 establishments across the country. We proudly service guests at more than 60 concepts ranging from fast casual to fine dining restaurants.
We Offer:
  • Competitive pay
  • Quarterly bonus program
  • Restaurant discounts
  • Blue Cross/Blue Shield medical/dental insurance
  • Domestic partner benefits
  • Vision plan
  • 401(k)
  • Employee assistance program (EAP)
  • Pre-tax transit benefit (where applicable)
  • Training, development & advancement opportunities
  • Paid time off including holiday, vacation, sick days, parental leave
  • And more

Lettuce Entertain You is an Equal Opportunity Employer.
We Participate in E-Verify.
Essential Functions
  • Strategize, create and execute email and digital marketing campaigns for divisional stores
  • Monitor and update store websites, newsletters, social media platforms, etc.
  • Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
  • Ability to multi-task calmly and effectively in a busy, stressful environment
  • Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds

Key Responsibilities and Duties
  • Oversee Fishbowl Email Marketing program and manage all aspects of Division-wide email database growth and list development strategies on a store-by-store basis
  • Manage email initiatives and paid social advertising using strategic targeting, list segments, personalize content and scheduling practices to maximize impact/minimize unsubscribes
  • Implement digital email coupon campaigns and welcome offers through Fishbowl’s Promotions Manager program 
  • Analyze bi-weekly and monthly reports for General Managers/Partners on A/B Testing and educate team on findings, ROI performance and implications
  • Organize and maintain email editorial calendar to be approved by Director of Marketing
  • Work alongside Social Media Team on paid social initiatives using strategic targeting and budgeting practices to maximize impact/minimize costs
  • Work with team to ensure emails and social ads are proofread and approved in a timely fashion
  • Lead Marketing Team in optimization of full multi-channel digital and promotional marketing campaigns to increase brand awareness and meet store business goals
  • Effectively collaborate with Design & Web Teams on project briefs for digital and print materials to keep content forward-thinking
  • Update website(s) as needed; and monitor SEO/SEM to drive traffic to websites and increase visibility on search engines
  • Work with Marketing Team to develop and manage trackable links execution for full-scale reporting on marketing efforts and conversions
  • Review and manage Google Analytics reports monthly to determine top traffic drivers for each brand, including demographic, consumer behavior, acquisitions and conversion goals
  • Create impactful content for special events and promotional copy for restaurant’s monthly newsletters, websites and social media channels
  • Assist in copywriting and reviewing blog posts that highlight restaurant happenings and events for LEYE’s In the Know blog
  • Work with LEYE Corporate Team on urgent communications specific to restaurants, as well as maintain updates for restaurant press kits, fact sheets and partner & chef bios
  • Assist in coordinating all aspects of photoshoots and video filming segments for media and LEYE projects; including employee/poster releases; work with Legal Team to obtain a COI forms.
  • Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook
  • Get along well with others and act as a team player
  • Other duties assigned as needed