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Senior Public Relations Associate in Chicago, IL at Lettuce Entertain You Restaurants

Date Posted: 3/14/2019

Job Snapshot

Job Description

Seeking a Senior Public Relations Associate … Join Our Corporate Team!

You’re a creative PR professional who likes working with other creative people, you’re the first to spot a trend, you enjoy pitching & building relationships, you’re passionate about food, you’re known for your innovative approach, and you’re always creating content. And you want to work at Lettuce. This may be for you! We’re interviewing for a SENIOR PUBLIC RELATIONS ASSOCIATE with strong creative writing skills to join our in-house public relations team. 

The Lettuce PR team at our corporate office acts as an in-house agency, so you’ll get to promote a variety of restaurants within the Lettuce group as well as the Lettuce Entertain You brand. This position is ideal for a creative person who gets more productive when under deadline … someone who’s looking for new challenges within a forward-thinking restaurant group … and someone highly skilled in writing.

If one of your favorite ways to enjoy free time is staying on top of the restaurant scene, then we’d like to meet you even more. Check out the requirements below. If this is for you, please apply. We’d like to hear from you. EOE. E-Verify. 

The Sr. Public Relations Associate will be based out of our Corporate Office on the far north side of Chicago and will report to LEYE’s Director of Public Relations.

  • 3-5 years of PR experience (agency experience preferred)
  • Skilled in creative writing, editing and pitch writing
  • Experienced with restaurant/hospitality PR
  • Ability to effectively communicate within team as well as with the media 
  • Highly skilled in media relations and possessing established hospitality/food/beverage media contacts in local, regional and national markets (lifestyle, travel and trade space contacts preferred)
  • Skilled in time management while maintaining stellar attention to detail while under deadline
Any WordPress experience is a plus. 
We offer competitive pay, restaurant discounts, medical/dental insurance, domestic partner benefits, 401(k), employee assistance program (EAP), pre-tax transit benefit, paid time off (holiday, vacation, sick days, parental leave) and more. 

Lettuce Entertain You is an Equal Opportunity Employer
We Participate in E-Verify

  Job Summary
Responsible for developing/maintaining proactive and reactive media relations on behalf of restaurant brands and LEYE corporate for local, regional and national media outlets; creating content and messaging for platforms; and executing public relations and marketing initiatives for select Lettuce Entertain You restaurants. 
  Essential Functions
  • Brainstorm, develop, write and edit pitches and press releases for the restaurants
  • Brainstorm, develop, write and edit blog posts and other content
  • Draft, revise and edit content for LEYE corporate communications
  • Monitor metrics and analytics for platforms including LEYE blog, LettuceEats newsletter, calendar, email marketing, etc. to assess effectiveness of messaging
  • Identify industry-related trends, events, stories as well as restaurant happenings and talent in order to proactively pitch local and national media restaurant 
  • Build relationships with local and national media including bloggers, food journalists, etc. through Media Meals at various days/times in LEYE restaurants
  • Utilize new, relevant ways to promote our restaurants and talent as well as identify and tell the story of industry/menu trends
  • Work closely with LEYE corporate marketing and restaurant marketing teams on all integrated campaigns
  • Communicate partner goals, restaurant initiatives and business objectives to corporate marketing team to ensure divisional marketing efforts tie back to overall LEYE brand
  • Act as main point of communication between partners, operators, management teams and LEYE corporate
  • Available to work a variety of days including weekends as needed for PR events including Media Meals, festivals, etc.
  • Safely and effectively use and operate all necessary tools and office equipment 
  • Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
  • Ability to multitask calmly and effectively in a busy, stressful environment
  • Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
 Key Responsibilities and Duties
  • Actively seek relevant partnerships to create news-worthy promotional ideas and marketing initiatives
  • Oversee photography on behalf of select restaurants and manage partner approval on images to be utilized across marketing platforms
  • Develop and maintain restaurant press kits and partner/ chef bios
  • Develop, coordinate and attend events with restaurant management as needed
  • Coordinate the follow-up on events with media and other restaurants
  • Work with LEYE corporate team on any crisis communication specific to restaurants
  • Assist in tagging and measuring success of blog posts, company-wide emails and campaigns 
  • Assist in creating and maintaining media contact list both national and local
  • Work as a liaison with restaurant PR agencies as necessary
  • Demonstrate proficiency in all necessary platforms, tools and software including Cision
  • Follow all rules, policies, procedures and conditions of employment including those outlined in the Employee Handbook
  • Get along well with others and act as a team player
  • Other duties assigned as needed

       Effective 12/18