Social Media Manager in Chicago, IL at RPM Seafood - Lettuce Entertain You Restaurants

Date Posted: 1/29/2021

Job Snapshot

  • Employee Type:
  • Location:
    Chicago, IL
  • Job Type:
  • Experience:
    Not Specified
  • Date Posted:

Job Description

Now Hiring: Social Media Manager 
Join Our Leadership Team!
Lettuce Entertain You Restaurants is seeking an experienced Social Media Manager to oversee all RPM Restaurants, a division of LEYE that includes multiple brands and locations throughout the Chicago and Washington, D.C. markets. You’ll be creating, developing and posting content; collaborating with the marketing team on paid campaigns, photo/video shoots and more; and assisting the team with copywriting projects.

If you’re experienced with social marketing, you love the restaurant industry - this could be the next step you’re looking for. Apply today! NOTE: When applying, please include your resume as well as links to social media profiles that you’ve managed. 
  • 5+ years of relevant social media marketing experience (agency or hospitality roles preferred) 
  • Excellent communication skills (written/verbal/interpersonal) 
  • Daytime Mon-Fri availability with flexible availability for weekends/evenings/holidays as needed
  • Creative photography/video experience
  • Familiarity with social media management platforms 
  • B.A. in Marketing, Communications, Hospitality or related field
  • Knowledge of Adobe programs preferred
RPM is a group of restaurants from celebrity couple Giuliana & Bill Rancic and siblings R.J., Jerrod and Molly Melman of Lettuce Entertain You Enterprises. The RPM brand focuses on sourcing the highest quality ingredients and providing guests with exceptional service for a dining experience unlike any other.

RPM Italian and RPM Steak are located in the River North neighborhood of downtown Chicago, with a second location of RPM Italian in Washington, D.C.’s Mount Vernon district. The team’s latest collaboration – RPM Seafood – opened January 2020 on the Chicago riverfront.
We Offer:
  • Competitive pay
  • Restaurant discounts
  • Blue Cross/Blue Shield Medical/Dental Insurance
  • Domestic partner benefits
  • Vision plan
  • 401(k)
  • Employee Assistance Program (EAP)
  • Pre-tax Transit Benefit
  • Training, Development & Advancement Opportunities
  • PTO - Including Holiday, Vacation, Sick days, Parental Leave 
Lettuce Entertain You is an Equal Opportunity Employer.
We Participate In E-Verify.

Job Summary: Oversee social media strategy for a division of Lettuce Entertain You Restaurants consisting of assigned brands and geographic locations. 
Essential Functions
  • Manage social media accounts and generate creative, original content on various platforms including but not limited to Facebook, Twitter and Instagram for assigned brands and locations 
  • Manage editorial calendars and outline monthly content plan including event promotions, staff highlights, new menu items, etc.
  • Lead Marketing team in development, execution, optimization, and reporting of full multichannel social media campaigns to meet divisional and store business goals
  • Liaise with partners, General Managers and Executive Chefs to determine store priorities and real-time social media needs
  • Monitor and respond to guest comments, reviews and messages in a timely manner, determined by industry and customer service best practices
  • Create, monitor and optimize paid social media initiatives, using strategic targeting and budgeting practices to maximize impact and minimize cost
  • Analyze metrics weekly, monthly and annually in order to optimize posting and ad spending, educating teams on findings
  • Coordinate photoshoots and video filming segments for turnkey social media opportunities, and long tail marketing campaigns
  • Respond to press requests from media
  • Maintain availability to work a variety of days and shifts (including weekends and nights) at local and out-of-state sites as needed 
  • Safely and effectively use and operate all necessary tools and office equipment 
  • Ability to effectively communicate in order to perform and follow job requirements in written and spoken direction
  • Ability to multitask calmly and effectively in a busy, stressful environment 
  • Work in a confined, crowded space of variable light, noise and temperature levels
  • Ability to occasionally retrieve and distribute files or office supplies weighing up to 10 pounds
Key Responsibilities and Duties
  • Post social media content meeting the weekly minimum per week / per location
  • Assist Marketing team in creating content for special events and edit promotional copy for LEYE newsletters, websites and social media accounts
  • Develop, coordinate, attend and capture social media at events with restaurant management as needed
  • Coordinate with Graphic Design and Photography teams to create digital and printed marketing materials 
  • Assist with updating websites with new menus, events, etc. 
  • Proficiency in the use and operation of all necessary tools and equipment including MS Word and Excel 
  • Follow all rules, policies, procedures and conditions of employment, including those outlined in the Employee Handbook 
  • Get along well with others and act as a team player 
  • Other duties assigned as needed