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Marketing Loyalty & Strategy Manager in Chicago, IL at Lettuce Entertain You Restaurants

Date Posted: 1/26/2019

Job Snapshot

Job Description

Seeking a MARKETING LOYALTY & STRATEGY MANAGER at Lettuce Entertain You Restaurants … Join Our Corporate Team!

We’re looking for the experienced Marketing Manager with loyalty program experience who’s eager to use their skills in a multi-unit restaurant company. If that’s you – and your passion includes food and restaurants -- then consider our MARKETING LOYALTY & STRATEGY MANAGER opportunity!  You’ll be responsible for overseeing the analysis of the loyalty program, strategically expanding our loyalty base, improving current systems and collaborating with Marketing teams as well as restaurant management and partners on campaigns and strategies. Our ideal candidate will love the challenge of working at a fast pace in a fun, dynamic environment. If this sounds like you, please apply … we’re excited to meet you. EOE. E-Verify.

 We offer competitive pay, restaurant discounts, medical/dental insurance, domestic partner benefits, 401(k), employee assistance program (EAP), pre-tax transit benefit, paid time off (holiday, vacation, sick days, parental leave) and more.  What you’ll bring: 
  • 5+ years of experience in a Loyalty Management role
  • Experience with marketing automation software
  • Proven ability to create strategies that improve business results
  • Excellent skills in analysis and problem solving
  • Strong writing skills
  • Ability to collaborate effectively with individuals and teams
 This position is located at our corporate office on the far north side of Chicago (5419 N. Sheridan Road).

Since 1971, Lettuce has created high quality, successful restaurants and is now one of the most influential restaurant organizations in the country. Our restaurant brands include Chicago favorites such as Beatrix, Wildfire, RPM Italian, Bub City, Summer House Santa Monica, Café Ba-Ba-Reeba and many more. We currently own, license or manage more than 60 brands and 100 establishments in Illinois, Arizona, Minnesota, Nevada, California, Maryland, Virginia and Washington, DC. Read more at and

Lettuce Entertain You is an Equal Opportunity Employer.
We Participate in E-Verify.
   Job SummaryResponsible for overseeing the analysis of the loyalty program. Responsible for creating campaigns and incorporating actionable strategies and measurable objectives based on analysis of sales, customer and marketing data.  Essential Functions
  • Oversee the analysis of the loyalty program and incorporate strategies based on analysis of data
  • Create test and learn campaigns to gain better understanding of customer behavior
  • Create campaigns that apply personalized messaging and integrate analytics, member preferences and knowledge of customer lifecycle
  • Create contact strategies for member communications 
  • Develop strategies for acquisition of new loyalty members and engagement of current members
  • Manages and develops implementation of processes, protocols and/or tools to support established standards 
  • Collaborate and/or take lead in resolving highly complex problems within scheduled time and recommends strategic changes as needed
  • Collaborate cross-functionally in order to develop strategies that mitigate loss and/or optimize profitability and improve workflow, processes and relationships 
  • Conduct marketing measurement and ROI on promotions
  • Research and recommend future Loyalty program developments 
  • Oversee creation and implementation of select program initiatives                      
  • Safely and effectively use and operate all necessary tools and office equipment 
  • Ability to communicate in English in order to perform and follow job requirements in written and spoken direction
  • Ability to multitask calmly and effectively in a busy, stressful environment
  • Work in a confined, crowded space of variable noise and temperature levels
  • Able to occasionally move and/or lift up to 10 pounds
  • Accessibility varies by location
 Key Responsibilities and Duties
  • Assist in the segmentation of members to target with direct mail, email and SMS campaigns
  • Utilize triggered, automated and predictive messaging to reduce program churn and promote engagement
  • Ensure issues related to the loyalty program are tracked, prioritized and resolved
  • Work closely with partners, the loyalty team, and others as needed to ensure that deadlines are met 
  • Work with the team on content and messaging for campaigns and promotions
  • Supervise and manages execution of team projects as needed
  • Follow all rules, policies, procedures and conditions of employment including those outlined in the Employee Handbook
  • Get along well with others and act as a team player
  • Other duties assigned as needed
     Effective 11/18